Account Execution
Account Execution
Managed a team of six Art Directors, Copywriters and and Strategists to complete an advertising campaign for Boston based cycling and yoga studio B/SPOKE. Completed in fall 2022, the team created five Tik Toks and created one instagram post.
Won AdClub award for Client Relations, for my work with this client. I kept them up to date on our work, offered help at all times and worked with them to create the best campaign possible.
They were looking for more college aged clients, so Tik Tok was the main focus of our campaign.
In the fall 2023 I expanded upon my work with B/SPOKE, becoming their Eboard Mentor for the teams Account Executive, Project Manager, two strategists, one copy writer and two art directors. Along with this, I trained all incoming Account Executives, and interviewed over twenty applicants coming into the program as Account Executives, Project Managers and Strategists.